Thursday, August 12, 2010

MINIAPOLIS -a journey of wonders-

Miniapolis logo by Thingkingroom*inc

This project is one of my most exciting project and marked my first step in my career! It was a long story...
so let's begin with who is the man or perhaps woman behind this project?

I believe we have to thank Maureen Theosabrata & Irene Ng who is assigned by Plaza Indonesia to do this project,
they are the consultant of this project and came with the idea of combining children playground and retail area along
with the concept, with a trackless train that you could ride inside a shopping mall and other fun stuff.

Later on Eric Widjaja and i join the team to do the branding and identity.
After few months of working Maureen, Irene, Eric and I decided to took over the interior design responsibilities and start to work...

Zee by Felix Tjahyadi, pencil on paper

Milo by Felix Tjahyadi, pencil on paper

Sculpture by Beben and Willy, supervised by Felix Tjahyadi

Zee and Milo named after english word "Smile", smart rather nerd sister and a curious little brother
later on having an adventure to the City of Wonders Miniapolis.
I made this character for almost one month with tons of revision on the details.

Illustration by Felix Tjahyadi

These are monthly event poster for Miniapolis / with different theme each month.

Information counter concept and design by Felix Tjahyadi and Maureen Theosabrata

Check in system and Wall idea by Felix Tjahyadi

Hideout sketches

This tree house took us weeks to finalize, Thanks to Suradi Setiawan the project manager
who support us and helped make the 3D Simulations out from our raw ideas and sketches.

Zee & Milo's HIDEOUT

Toilet concept sketch and design

Toilet aquarium entrance

Carlo's Carousel

Mr.Crick Express

This was Maureen and Irene's idea to make a special costume made trackless train in Miniapolis,
it was the first in south east asia and copied by few of top shopping mall in Indonesia later.


Zee & Milo wooden pencil, merchandise
3D Modeling by Yulia Pangestu

One of the best promotional event in Miniapolis! There are dog's show, Up story telling, etc...
Eric and i was so excited back then and almost cried the first time i saw this POP of UP.

I got a chance to saw the film premier and watch it one week before everybody else does :)
So happy i could die!


Carousel, Trackless Train, Digiwall (digital wall climbing), Market Street, Noa's Park for Toddlers, Art and Ballet class, Tree house, Stage,
and of course they are all in the center of a Plaza Indonesia shopping mall devoted for kids!
I'll post more photos later, Enjoy...

N.B. I dreamed that one day i would be able to work for pixar and i believe in it :)

Miniapolis Storybook /on progress /

1. Zee & Milo searching for their rabbit doll named Mr.Crick
2. Higher Higher and Higher... up to the sky

3. Mr.Crick and Cho cho train...
4. Land of Miniapolis

This a children story book that i've been working for almost 1,5 years and still under develop.
My working schedule were very tight for it's very hard for me to finish this project.
I have to find a way to finish this story book! Any idea how?

Tuesday, July 27, 2010

Paper weave experiment

Woven with black linen paper

My inspiration was from balinese traditional woven basket, then i thought why not weave using paper
as a cover of a book or the package design. I found the idea was quite interesting and i tried it.

This experiment was for a coffee table book project of John Stanmeyer an international journal photographer
based in Bali. Done when i was in summer internship program in Afterhours Group (November 2008).
Thank you for Celvie Toramaya and Lans Brahmantyo for the support

Saturday, June 5, 2010



This is about my dream, i always hoping that one day i would find
the answer of the reasons of my existents.

Why i'm being born? what for? are those things i see and feel are real?
what is pain and happiness? what is the key to the enlightenments? will i find the answer?
Do i have a previous life? Is it empty or is it full or full but is empty?

So much question to ask about this life. sometimes we only see things from one side of the coin
and close our eyes for other possibilities that universe have gave to us.
Is it real the thing that you believe in? Carefully see the sign.

But i know one things. Be grateful... Om

I use reference from several pictures, but i forgot who's it belongs to.
If you know the picture that i used please let me know so i be able to give credits to the person.

photoshop cs3 using wacom intuos

Tuesday, May 25, 2010

FUN.GO FACTORY /concept/

Rocket Playground

Giant Candy Machine

Water Play Concept

Soft Play Park

Here's the sketches for "FUN.GO Factory" a new children playground concept in FX.
The basic concept and idea was made by Irene, Maureen, Felix
and Eric with his team created the Identity from it.

Since i'm not involve in this project anymore, i really do hope that my contribution to this project will be used wisely and with respect. Hope you'll enjoy it.

This Sketches was created in March 2010 and properties of Felix Tjahyadi

Tuesday, April 20, 2010

Illustration Horoscope for Indonesia printer 2008

Cold minded, introvert

Passionate lover and quite

Sweet and complex

Leader and self centered

Beauty, earth and art


Lunatic and luxury

Pride, generous and could do anything for the person they love

Need compliments and hard living long lasting love

Love beauty, balance, nice and possesive

Serious, deep and lunatic

Trustful, faithful and believe in positive future

Illustration project done when i was in Afterhours Group "summer internship 2008".
This Illustration was created for Indonesia Printer Calender and also to promote new flexo gold print finish.

The idea was to create 12 illustrations of horoscope for each month based on alphonse mucha's style.
First i did the research and study on Mucha's character and interpret it into my own. I also do the costume and accessories design by combining Indonesia traditional jewelry with others traditional costume design.

The whole project was done in 10 days.

Hope you could enjoy it

Wednesday, April 7, 2010

OUTSTANDING ACHIEVEMENT- First submission *unpublished

This was the first submission for the design.

Quite happy with the result for the schedule is very tight.

Exciting Project!

OUTSTANDING ACHIEVEMENT- booklet & presentation design

Booklet design for Prof. Drs. Yongky Safanayong's
works and life achievement record.

(Won the highest price on the awards event)

Wednesday, March 24, 2010


water color on paper

water color on paper

Saturday, March 20, 2010

Acrylic on photo experiment

Gift Wrap Part

Invitation for a Farewell party to a very closed friend of mine.

"Here are the part where we wrap our gift and wish our friend good luck"

Mr.Puff, Rebranding

New Logo

Photo application sample
Icon for packaging design

Promotional poster for new product "Cheese Roll"

Interior concept sketch

About Me

My photo
Seeing things in different direction